On August 18th, the Visit Albuquerque (Visit Albuquerque) unveiled a refreshed campaign to market Albuquerque as a tourism and meetings destination. Close to 200 guests attended the presentation and reception, and photos of the event can be found on Flickr as well as under the hashtag #TrueABQ on Twitter and on Instagram. Below is a summary of the research, rationale, and creative elements that make up the new "Change Your Perspective" campaign.
Background & Research
Marketing Rationale & Creative Elements
The new direction is so versatile that it can embrace and incorporate new tactics as they arise. There's much more than can be executed in the first year, and Visit Albuquerque expects the campaign to enhance the Albuquerque brand for many years to come.
- Albuquerque Journal on August 19th, front page of the Business Section
- Albuquerque Journal online
- Albuquerque Business First
- KRQE News 13 on August 18th
- KOAT Action 7 News on August 19th
Let us know in the comments below what you think of the new campaign!