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Media Release

Published: 03/25/2008
CONTACT(s):
Chris Chavez (505) 797-6668 or cchavez@jameskorenchen.com

Santa Ana Star Casino Named Marketer of the Year

The Pueblo of Santa Ana, N.M. – Santa Ana Star Casino, one of New Mexico’s leading Native American gaming casinos, received the prestigious Marketer of the Year award in the Integrated Marketing Campaign category for its “This Is MY Casino” marketing campaign awarded by the New Mexico Chapter of the American Marketing Association (NMAMA).  Santa Ana Star Casino also received three Awards of Merit for Integrated Marketing Campaigns for its “TV Time the Sequel,” “YOUR say YOUR way,” and “Car-A-Day in May” campaigns. 
 
“As the first and only casino in New Mexico to receive this honor, Santa Ana Star Casino is thrilled to be named a Marketer of the Year award for 2007.  This is an incredible honor for the casino because we truly work to make Santa Ana Star Casino ‘YOUR Casino’ by developing and incorporating many of the promotions and programs requested by our guests,” said Scott Eldredge, director of marketing for Santa Ana Star Casino.  “It’s the company’s goal to make our guests feel at home when they are enjoying themselves at the casino.  In fact, all of our employees strive to embody the words ‘This Is MY Casino’ from our award-winning marketing campaign.  We feel this commitment to our guests’ needs truly makes a difference in their experience at Santa Ana Star Casino.”
 
Santa Ana Star Casino launched the “This is YOUR Casino” campaign to differentiate itself from the other casinos in the Albuquerque, Bernalillo, and Rio Rancho markets and to increase revenue without relying solely on its monthly promotions.  The campaign was designed to clearly define Santa Ana Star Casino as the only casino in the Albuquerque, Bernalillo, and Rio Rancho area dedicated to the needs of the local community.  The campaign was designed to make guests feel that it’s their personal casino every time they play at Santa Ana Star Casino.  The integrated marketing campaign was implemented by Esparza Advertising, based in Albuquerque.
 
The NMAMA Marketer of the Year Awards honor the best marketers in the categories of print advertising, radio advertising, television advertising, outdoor advertising, direct mail, interactive media, internet advertising, integrated marketing, and collateral.  Within each category, Awards of Merit were given as well as the award for Marketer of the Year.   

The Marketer of the Year competition is open to any company, agency, and not-for-profit organization that developed, implemented, and sufficiently completed a marketing program in New Mexico between January 1, 2007 and December 31, 2007.  The NMAMA provides a forum for educational and professional development of its members by hosting numerous events and programs throughout the year.

 
About Santa Ana
The Pueblo of Santa Ana, located just minutes north of both Albuquerque and Rio Rancho, is home to many wonderful amenities; the Santa Ana Star Casino, featuring over 1,400 slot and video poker games, 26 tables games, Wasioux, live poker, Star Light Lanes Bowling Center, Smoke and Gift Shop, Feast Buffet, All Star Bar and Grill, Midnight Star Café, Cosmic Bar and Grill, over 30,000 square feet of meeting and banquet space, a 3,000 seat arena and three lounges. The Pueblo also offers one of the finest resort experiences in the Southwest; the Hyatt Regency Tamaya Resort and Spa, a four diamond resort recently named one of the top 75 hotels in America.  Twin Warrior Golf Club and Santa Ana Golf Club, both located on the Pueblo, offer 45 holes of championship golf between them along with some the most spectacular views the city has to offer, The Prairie Star Restaurant is fine dining at its best and has been among the top restaurants in New Mexico for nearly 20 years. The Garden Center and Warrior Plaza Phillips 66 Fuel round out the Pueblo’s one of a kind offerings. For more information, please visit www.SantaAnaStar.com.
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