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Media Release

Published: 09/29/2010
RaeAnn McKernan, Media Relations Director New Mexico Bowl 801 University Blvd. SE, Ste. 104 Albuquerque, NM 87106 Phone: (505)925-5999 Fax: (505) 272-7131

New Mexico Bowl Unveils New Logo

Design chosen to honor local landscape and celebrate football
ALBUQUERQUE, N.M. -- The New Mexico Bowl unveiled a new logo today to celebrate its fifth anniversary this year, and to move into the future with a new brand. From this date, the New Mexico Bowl will use this logo in all references.

The bowl’s new logo acknowledges and honors New Mexico, incorporating the desert, mountains, vistas, the Zia and glowing golden sun that are a cherished part of the area landscape. The colors and design also pay homage to the bowl’s purpose, collegiate football. Six official colors comprise the logo: black, pantone 137, pantone 497, pantone 4715, pantone 1797 and pantone 7510. The new look was designed by Timothy DeLisle of DeLisle & Associates Advertising (Mauldin, S.C.).

Merchandise featuring the new logo will be available online through the New Mexico Bowl Store in December and at the game, which is set for Saturday, Dec. 18, and will be televised nationally on ESPN and ESPN HD live from University Stadium on the campus of the University of New Mexico.

The new logo can be viewed here.

-New Mexico Bowl-

ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, WAC).

ERT markets and/or owns several sporting events, including collegiate football events: the Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); Birmingham Bowl; MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Sheraton Hawai’i Bowl (Honolulu); Texas Bowl (Houston); the MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); and The Home Depot ESPNU College Football Awards; collegiate basketball events: the 76 Classic (Anaheim, Calif.); Cancun Governor’s Cup; Charleston Classic (S.C.); SEC/BIG EAST Invitational; Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); All-College Basketball Classic (Oklahoma City) and BracketBusters; as well as the new ESPNU Warrior Classic (Lacrosse) and the ESPN National Golf Challenge presented by Callaway. For more information, visit
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