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Media Release

Published: 06/17/2010
CONTACT(s):
Courtney Scott Hard Rock Hotel & Casino Albuquerque 505-724-3967 courtney.scott@hrcasinoabq.com

New Hard Rock Hotel & Casino opens in Albuquerque

City welcomes first Hard Rock branded casino to state of New Mexico
Albuquerque, NM (June, 2010) – In 1971, two shaggy, music loving Americans, Isaac Tigrett and Peter Morton opened up a diner in an old Rolls Royce dealership in London, England. From a popular café, to a globally known brand, Hard Rock has changed the face of Rock n’ Roll forever. Rock n’ Roll would never be the same. It all started with Eric Clapton’s red Fender. Now, with music memorabilia from over 70,000 rock n’ roll icons, the collection is the largest and most valuable on the planet! With over 157 venues in more than 52 countries globally, including 12 Hotels/Casinos, Hard Rock has truly become a worldwide phenomenon.

Hard Rock Hotel Holdings, LLC and HRHH IP, LLC entered into a license agreement with the Pueblo of Isleta which enables the Pueblo of Isleta to brand its newly expanded hotel and casino near Albuquerque, New Mexico under the Hard Rock Hotel & Casino name. Hard Rock Hotel & Casino Albuquerque is a dramatic, yet graceful combination of striking architecture and the rock roll vibe. Impeccable hospitality provides each guest with an unmatched experience.

Property Overview

It all starts with a little rock. The Hard Rock Hotel & Casino Albuquerque is the first and only Hard Rock branded Casino in the state of New Mexico. Isleta Casino & Resort has undergone a multi-million dollar property improvement plan in accordance with Hard Rock’s high standard of service, attention to detail and unique experience. The new Hard Rock Hotel and Casino Albuquerque includes premier entertainment, the décor, memorabilia, and merchandise that have made the Hard Rock brand famous around the world. The highly recognized brand provides the property with a significant advantage in the competitive Albuquerque market. It’s a destination location.

The Hard Rock Casino Albuquerque features a 6 story tower and a total of 201 guest rooms; approximately 100,000 square foot casino; a relaxing indoor/outdoor pool; 30,000 square feet of convention space; a 2,500 seat multi-purpose theater for concerts and sporting events; several new restaurants; and a cocktail lounge featuring live entertainment.

What’s New around the property?

Refaced showroom – new paint, carpet, chairs and vibe. The 2500 capacity venue is a great place to see your favorite shows.

Center Bar – The place to be and be seen! A circular design set in the heart of the casino floor, the Center Bar is the place to relax with your favorite cocktails or tall brew. June 25th will be a special opening celebration with drink specials and tons of prizes!

Baby Doll Pit – Luck be a lady isn’t just a lyric! These gals are sure to impress every Thursday, Friday and Saturday from 8pm to close. The Baby Doll pit is a unique place where Blackjack and beautiful ladies come together. Enjoy the eye candy, but don’t forget to watch your cards!

Lucha - Time to wrestle with enormous burritos, your favorite tequila brands and fully-stocked bar! A Mexican cantina style restaurant and club, Lucha is Hard Rock Hotel & Casino Albuquerque's newest venue with a rooftop view. The food and décor set the tone, in both fresh flavors and vibrant presentation. Enjoy top-notch Mexican cuisine throughout the evening and then get ready to party all night when Lucha transforms into a southwestern hotspot. Enjoy live music! Open Friday & Saturday 5 pm – 2 am & Sun 11 am – 11 pm.

Memorabilia – The only place around to see guitars, gold records, costumes, apparel, and more from your favorite rock n’ roll icons throughout the decades. We’ll be rotating the collection every 6 months for a fresh look into the world of a rock star! Check out numerous displays peppered throughout the hotel & casino.
 
For more information, please visit www.hardrockcasinoabq.com
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