Albuquerque Convention & Visitors Bureau and McKee Wallwork Cleveland Win Trio of Gold Adrian Awards
Positioning, Print Campaign and Website recognized by Hospitality Sales & Marketing Association International for successfully touting city as a world class destination
For the second consecutive year the ACVB and McKee Wallwork Cleveland were recognized by HSMAI. This year, one Gold Adrian was awarded for ACVB’s “Local Artisan” positioning campaign, in which area artists were commissioned to design and hand-craft framing elements composed of Spanish-inspired punched tin, Western-inspired tooled leather, and Native-American pottery. The frames’ integral element in the award-winning campaign included a series of magazines ads, website design, an interactive kiosk at the airport, newspaper inserts, a brand video, and various other communication pieces. Another Gold was awarded to ACVB for the print campaign including a total of seven magazine ads featuring the locally-created frames. The third Gold recognized the ACVB’s newly designed website – www.itsatrip.org - in the CVB/Destinations/Office of Tourism Web Site category. The website was created by ACVB staff and Aristotle Interactive based on the branding concept developed by McKee Wallwork Cleveland and the ACVB.
“The key messages in our marketing materials promote
A team of industry experts judged the entries based on marketing objectives, creativity, quality, content and results. In its 51st year, the Adrian Awards continues to capture and showcase industry achievers and ROI-producing materials from hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, destinations, restaurants, spas, and more. The 2007 competition received almost 1,300 entries from countries around the world.
“We are thrilled to be the recipients of three Gold Adrian Awards from HSMAI, the largest and most prestigious hospitality trade organization,” said
* Images of the ACVB website and some of the award-winning ads are attached. Larger files are available for print up on request.
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The mission of the Albuquerque Convention and Visitors Bureau is to stimulate economic growth by marketing
About McKee Wallwork Cleveland
McKee Wallwork Cleveland offers planning, creative, and media services to a broad range of growing companies, including
About Aristotle Interactive
Aristotle is a leading developer of high performance travel & tourism sites, online-offline marketing campaigns, and interactive media projects. One of the most experienced interactive tourism agencies in the industry, Aristotle offers a complete suite of proven integrated marketing services designed to boost search engine rankings and increase website traffic and sales. Aristotle has more than ten award winning years in website design and promotion. www.aristotlewebdesign.com