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Media Release

Published: 04/07/2011
CONTACT(s):
Media Contacts: Shaun Foley 717-307- 5008, shaun.foley@sorc.com Lauren Holzman 858-688-6988, lauren.holzman@sorc.com

2011 NEW MEXICO INTERNATIONAL AUTO SHOW BRINGS AUTOMOTIVE SIZZLE TO ALBUQUERQUE CONVENTION CENTER

ALBUQUERQUE, N.M. – (March 25, 2011) The 2011 New Mexico International Auto Show drives automotive excitement into the Albuquerque Convention Center, Friday, April 15 through Sunday, April 17 with hundreds of the latest cars, crossovers, trucks and more. From hot pre-production models to the latest alternative fuel vehicles, this automotive extravaganza is the ideal location for families, car fanatics and consumers in the market for a new car.

Attendees are invited to check out all the latest vehicles in a non-selling environment, sit behind the wheels, inspect engines, learn about new fuel-saving automotive technologies and even take a test drive in new models. Cruise around the auto show floor and check out the latest hybrids and electric-powered vehicles including the plug-in electric Chevrolet Volt, Honda CR-Z, Lincoln MKZ Hybrid and more. The auto show will also feature hot pre-production models including the 2012 Ford Focus, 2012 Ford Mustang Boss 302, 2012 Ford C-MAX, 2012 FIAT 500 and the 2011 Chevrolet Camaro Convertible.

Showgoers in the market for something more upscale will not want to miss the Southwest Hall of the Albuquerque Convention Center as it’s transformed into Luxury Hall. Back by popular demand, the luxurious space will showcase the latest high-end imports from Audi, Porsche, BMW, Jaguar, Infiniti, Mercedes-Benz, MINI, Lotus, Volvo and more.

The Ford Focus Test Drive invites attendees to get behind the wheel of several Ford vehicles. In addition to the all-new 2012 Focus, test drive vehicles include the Explorer, Edge, Mustang, Super Duty, F-150 SVT Raptor and F-150 with EcoBoost. Ride and drive hours are Friday, April 15 from 12 noon until 6 p.m., Saturday, April 16 and Sunday, April 17 from 10 a.m. to 5 p.m.

Plus don’t miss The Chrysler Drive at the New Mexico International Auto Show. Test-drive some of Chrysler’s best-selling vehicles including the Chrysler 200, Chrysler 300, Chrysler Town & Country, Jeep® Compass, Jeep Grand Cherokee, Dodge Challenger, Dodge Charger, Dodge Durango, Dodge Journey, and Ram 1500. Plus the new FIAT 500 will be available, making attendees among the first to drive this much-anticipated new entry to the U.S. market. Ride and drive hours are Friday, April 15 from 12 noon until 6 p.m., Saturday, April 16 and Sunday, April 17 from 10 a.m. to 5 p.m.

Showgoers age 21 and older are also invited to hop behind the wheels of the latest models from Chevrolet at the Chevy In Motion Test Drive Event. New model vehicles will be available for weekend test drives including the Chevrolet Camaro, Cruze, Equinox, Traverse and Motor Trend’s 2011 Truck of the Year®, the Silverado HD. Ride and drive hours are Saturday, April 16 and Sunday, April 17, 10 a.m. to 5 p.m.

Test drives are even available for the kids! Children ages 3-9 can test-drive the hottest vehicles, like the Jeep® Wrangler, the Barbie® Convertible and the Hummer in the Kids Autobahn. This fun activity is going on all show days.

Following are additional features and promotions:
• Free Subscription to Motor Trend Magazine – Attendees will receive a FREE one-year subscription to Motor Trend magazine (an $18 value) with each online ticket order or box office admission purchase, courtesy of the New Mexico International Auto Show. Simply complete the subscription card online or at the auto show and receive 12 issues of the world’s #1 automotive authority.
• Mustang Dream Giveaway – A Dream Giveaway Sweepstakes – Each attendee receives one FREE entry for the chance to win both a 1969 Calypso Coral High Performance Boss 302 and matching 2012 Boss 302. Additional entries may be purchased online at www.winthemustangs.com. All proceeds benefit Healing Heroes Network.
• Family Day, Sunday, April 17 – Children 12 and younger are admitted free when accompanied by a paying adult.

The New Mexico International Auto Show will be open to the public Friday, April 15 through Sunday, April 17 at the Albuquerque Convention Center. The auto show is presented by the New Mexico Automotive Dealers Association and produced by Motor Trend Auto Shows, LLC, the nation’s largest auto show producer and part of the Source Interlink Companies, Inc.

Show hours are Friday 12 noon to 10 p.m., Saturday 10 a.m. to 10 p.m. and Sunday 10 a.m. to 7 p.m. Admission is $8 for adults (13 and older), $5 for senior citizens (62 and older), $5 for military (with ID) and $4 for children (six through 12). Children five and younger are admitted free with a paying adult. Save time and money by purchasing E-tickets in advance at www.NewMexicoAutoShow.com and receive a $1 discount off regular adult admission. Attendees will receive a FREE one-year subscription to Motor Trend magazine with each online order or box office admission purchase, courtesy of the New Mexico International Auto Show. Additional information and discount coupons are available while supplies last at participating new car dealers or on the official auto show web site, www.NewMexicoAutoShow.com
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