Heather Arnold, Routes Bicycle Rentals & Tours, Inc. (505) 933-5667, firstname.lastname@example.org
‘Biking Bad’ Tour Hits the Streets of Albuquerque Providing the Ultimate Cinematic ‘Fix’
Local bicycle outfitter and tour operator offers popular film tour experience
ALBUQUERQUE, N.M., May 17, 2013 -- Routes Bicycle Rentals & Tours (www.routesrentals.com), a locally-owned bicycle rental and tour company located near historic Old Town Albuquerque, has announced the launch of a new ‘Biking Bad’ tour to provide guests with a first-hand experience of key locations, characters, and moments from the Emmy award-winning television series, Breaking Bad, which is set and filmed in Albuquerque.
‘Biking Bad’ is a signature bicycle experience that takes guests onto the streets of Albuquerque in search of their next “fix” (a scene and/or location from the show). Each installment of the tour is unique, and begins with a random draw from one the show’s main characters, which then determines the perspective and sequence of locations that will be explored. Bike and television lovers can mount up on Routes’ signature, yellow-tired cruisers or choose to ride a hybrid, mountain, road, or tandem bike.
‘Biking Bad’ is the first professionally-led bicycle tour of its kind in Albuquerque, and will focus on show locations accessible by bike in and around Albuquerque’s urban core. The experience is intended to compliment other “Breaking Bad” themed tours currently offered by the ‘ABQ Trolley Company’ (www.abqtrolley.com). All Routes’ tour packages include a collectable gift and may be customized with a number of amenities including group photographs and extended rentals. For those who prefer to make their own way, Routes will debut a variety of self-guided experience packages in July that include bike rentals, custom route / scene location maps, and more.
“Routes is pleased to offer a completely new option for people to experience the city that is Breaking Bad”, said Heather Arnold, an Albuquerque native who owns and operates Routes Bicycle Rentals & Tours with her husband, Josh. “Our bikes are a wonderful, sustainable way to experience the unique landscapes of Albuquerque while re-living some of the show’s greatest moments.”
Guests can purchase tickets for ‘Biking Bad’ on the Routes Bicycle Rentals & Tours website by clicking the ‘Book Now’ button next to their preferred tour time (www.routesrentals.com), or by calling (505) 933-5667 during business hours. The inaugural Routes ‘Biking Bad’ tour will take place on July 13, 2013, and will continue bi-weekly thereafter. All tours are approximately two and a half hours, and packages begin at $50 with bike rental.
About Routes Bicycle Rentals & Tours
Routes Bicycle Rentals & Tours (www.routesrentals.com) is a local, family-owned bicycle tour and rental boutique in the historic urban core of Albuquerque, NM with a focus on providing unique, sustainable experiences and products for their patrons. Founded in spring 2011, Routes is the only company in Albuquerque to feature professionally-guided bicycle tours and rentals throughout the year. Daily, custom, and seasonal packages are available including ‘Biking Bad’, ‘Bikes and Brews’, ‘Lights and Luminarias’, 'Tour de Frights’, and ‘Bikes and Balloons’ in October. Routes offers a range of high-end bicycle types and sizes to choose from, including Cannondale road bikes, hybrids, and the company’s signature, yellow-tire city cruisers. Snowshoes are offered in winter months and can be enjoyed in the nearby Sandia Mountains (accessible via the Sandia Peak Aerial Tramway) or the Jemez Mountains.