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Media Release

Published: 04/08/2013
CONTACT(s):
Heather Arnold Routes Bicycle Rentals & Tours, Inc. (505) 933-5667 hwess@routesrentals.com

‘Bikes and Brews’ Puts Fresh Spin on Craft Beer in Albuquerque

Local bicycle shop offers a VIP brewery tour experience
ALBUQUERQUE, N.M., Mar 29, 2013 -- Routes Bicycle Rentals & Tours (www.routesrentals.com), a bicycle rental and tour company located near historic Old Town Albuquerque, has announced the launch of a new ‘Bikes and Brews’ tour series to highlight the city’s rapidly expanding craft beer offerings. The inaugural Routes ‘Bikes and Brews’ tour will take place on April 21, 2013, and will continue on the third Sunday of each month thereafter to explore exceptional breweries, microbrews, and bike routes throughout the city.

‘Bikes and Brews’ is a unique bicycle experience that combines the spectacular scenery of Albuquerque’s bike paths with professionally guided beer tastings and VIP back-room tours. Each installment will feature at least three distinct craft breweries and a selection of highly-rated local microbrews, with distinct routes and breweries to be highlighted each quarter. Bike and beer lovers can mount up on Routes’ signature, yellow-tired cruisers or choose to ride a hybrid, mountain, road, or tandem bike.

‘Bikes and Brews’ is the first professionally-led bicycle brewery tour in Albuquerque, and brings a fresh spin to the microbrew sampling experience. Amog.com ranked Albuquerque as one of the Top 10 American Cities that Brew the Best Beer in 2013. All tour packages may be customized with a number of amenities including sealed growlers (to take home upon returning to Routes) and extended rentals. For those who prefer to make their own way, Routes will debut a variety of self-guided experience packages in April which include bike rentals, sampling certificates, and suggested routes / maps. Routes is pleased to announce Marble Brewery (www.marblebrewery.com) and Nexus Brewery (www.nexusbrewery.com) as Signature Partners, and as participants in the inaugural ‘Bikes and Brews’ tour.

“We are thrilled to offer this new and completely fun way to explore our city’s best beers”, said Josh Arnold, who owns and operates Routes Bicycle Rentals & Tours with his wife, Heather. “Albuquerque has an ever-growing number of craft breweries, and ‘Bikes and Brews’ offers a wonderful, safe way to sample and learn more about new beers, take in beautiful scenery, and meet people in the process.”

Guests can purchase tickets for ‘Bikes and Brews’ on the Routes Bicycle Rentals & Tours website by clicking the date of their preferred tour (http://routesrentals.com/tours/foodie-series-bike-tours-abq/abq-brewery-bike-tour/), or by calling (505) 933-5667 during business hours. All tours are approximately 3-1/2 hours in length and include beer flights, brewery tours, and a ‘support and gear’ (SAG) vehicle. Packages begin at $45 with bike rental. Customers may also choose to bring their own bicycles at a cost of $35. Spaces are limited on this tour and tickets are expected to sell out quickly each month.

About Routes Bicycles Rentals & Tours
Routes Bicycle Rentals & Tours (www.routesrentals.com) is a family-owned bicycle tour and rental boutique in the historic urban core of Albuquerque, NM with a focus on providing unique, sustainable experiences and products for their patrons. Founded in spring 2011, Routes is the only company in Albuquerque to feature professionally-guided bicycle tours and rentals throughout the year. Daily, custom, and seasonal packages are available including ‘Bikes and Brews’, ‘Lights and Luminarias’, 'Tour de Frights’, ‘Velo-tines’, and ‘Bikes and Balloons’ in October. Routes offers a range of high-end bicycle types and sizes to choose from, including Cannondale road bikes (introduced March 2013) and the company’s signature, yellow-tire city cruisers. Snowshoes are offered in winter months and can be enjoyed in the nearby Sandia Mountains (accessible via the Sandia Peak Aerial Tramway) or the Jemez Mountains.
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